Boohoo, the popular online fashion retailer has announced that its first quarter revenue increased by 41% with a strong performance in the UK and support from third-party sales.

Figures show that in the UK, sales grew 42% and an increase of 40% for the Rest of Europe.
Mahmud Kamani and Carol Kane, joint chief executives, said: "We are encouraged by our performance in the first quarter, with revenue growth in all geographic regions and slightly ahead of our expectations. Our international business continues to gather momentum and accounts for 36% of revenue.

“Profitability has improved as marketing expenditure, as a percentage of revenue, has been reduced, in line with our strategy of improving the customer proposition to build customer lifetime value.”

The figures also show that Boohoo.com saw an increase of 30% for active customers, making the total 4.2 million and the company expects its full year sales growth to be between 25% and 30%.
They added: “We continue to execute on our strategy and refine our ecommerce platform to deliver a market-leading shopping experience for fashionable product at incredible prices."