Online fashion retailer Boohoo has named The Phone House founder, Pierre Cuilleret, as its new non-executive director. He currently operates as an independent non-executive director for Barcelona-based fashion brand Desigual. Speaking on the appointment, Peter Williams, Boohoo non-executive chairman, said "I am delighted to welcome Pierre to the company. Pierre's international experience and particular insight in European retail markets will be invaluable to the Company at this stage of its evolution. The board very much look forward to working with him."