It has been reported that Bonmarche, the women’s fashion retailer has decreased its full year profit potential following this month’s unexpected warm weather, which interfered with sales for its autumn range.

The company stated that its overall performance in July and August fell in line with expectations, but September trading wasn’t so good due to the hot weather and the company has said that its full year pre-tax profit is more likely to be between £5 million - £7 million.

Bonmarche commented: “We approach the beginning of the second half of the year facing considerable uncertainty as to market conditions. The hot September has prevented us from gaining a representative measure of the strength of the autumn ranges, and our perception is that the clothing market generally has become more challenging.”

Chief executive, Helen Connolly said: "I was attracted to Bonmarché by its potential to grow as a business serving the 50 plus women's value clothing market. My early impressions of the business have underpinned this, and I am currently formulating my plans for the future. The direction of travel is right, but the effectiveness of execution needs to improve. My plans are therefore likely to focus on improving the clarity of the customer proposition and operational improvements in all channels rather than a major strategic repositioning.”