Boden is set to open a bricks-and-mortar store in October 2017. The 1,821 square foot store will offer Boden’s adult ranges as well as special collections such as Boden Icons and Mini Boden for children.
The store will be part of a line-up that includes Zara, Cos, Joseph, Trilogy, Whistles and Monica Vinader.
Johnnie Boden, Boden founder and creative director said: “I’m so excited to be going into retail. This is a new chapter for Boden. At last our customers will be able to see the brand in all its glory. I would like the shop to feel like you’re walking into my home.”
Hugh Seaborn, chief executive of Cadogan, said: “The Boden brand has so much personality and is an ideal fit for Duke of York Square - we’re delighted that they have chosen Chelsea for their first physical UK store.”
