Blue Inc has entered administration.

The company had been trying several cost cutting measures in order to turn the business around.

They asked Begbies Traynor to find a suitable buyer, but instead the turnaround firm has now placed it into administration.

Begbies Traynor said: “We can confirm that that Blue Inc entered administration on Monday 10 December. The remaining 31 stores will continue trading while discussions are in progress regarding the future of the brand. We cannot make any further comment at this time.”