Private equity firm Piper, has invested £11 million into online flower gifting brand, Bloom & Wild.
Piper has said that the aim for the investment is to enable Bloom & Wild to expand as it continues its rise towards being the UK market leader in online flower gifting. It will also aid the companies international expansion.
Up until now, Bloom & Wild have shipped over 50 million flowers across the UK, France and Germany, and its revenue has doubled year-on-year since 2016.
Jax Unsworth of Piper, who is set to join the Bloom & Wild board, said: “The global flower gifting market is ripe for disruption and we believe Bloom & Wild’s proposition ticks all the boxes for both gifters and receivers. Aron has built an outstanding senior management team to propel the business through the next stage of growth and ensure the brand continues to be market leading on all fronts.”
