It has been announced that British menswear brand Steel and Jelly has launched its first flagship store at Grand Central shopping centre in Birmingham. The menswear brand are also looking to open a further two outlets this year, possibly in London and Bristol.

Over 200 people attended the launch, which featured cocktails, tapas and live music as well as Steel & Jelly goody bags. Guests included Cyrille Regis, a West Midlands’ football legend who was proudly wearing the store’s new autumn/winter collection.

Owner Nish Thakrar said: “In line with our recent programme of expansion, we are very excited to have opened our new store in Grand Central. As well as welcoming people from across the region, we’ll be able to reach new customers from all over the country as they travel through the new Grand Central station."