Birkenstock is to open its UK flagship store on Neal Street in London's Seven Dials this autumn. The shop will be Birkenstock’s first brand-owned flagship store in the UK and will cover 1,100 square feet over two floors. It will stock the company’s collection of comfortable sandals for men, women and children and will be the only dedicated Birkenstock store in the capital.
The opening will follow the launch of Japanese skincare brand Shiro’s new store on Monmouth Street earlier this month.
Sam Bain-Mollison, head of retail at Shaftesbury, said: “The fully branded Birkenstock store will have the largest range of products in the capital, making it a must-see for fans of the popular brand, as well as other shoppers, providing them with a store unique to Seven Dials.
“We are also thrilled to welcome the opening of Shiro, which adds another international brand to our offer. Together with Fresh, Le Labo and Kiehls, they form part of a growing beauty offer that is set to expand with another exciting retailer to be announced in the coming weeks.”
