The boss of BHS, Darren Topp, has said that the rebranding of the business, which has seen a new look to stores and the introduction of a food arm, will bring BHS back to its iconic status.
"What we're really determined to do is to bring this brand back to its iconic status on the High Street," Mr Topp said.
"We owe it to the million customers a week who shop with us currently, who've stuck with us, and the 10,000 people who work here in the business to take every opportunity we can to really reinvigorate and re-energise a great British brand”.
The retailer, which employs more than 10,000 staff, recently unveiled its new look at its Watford store and plans to roll out the new look to 20 of its 170 stores before Christmas.
