Fashion retailer Ben Sherman has revealed that it plans to continue its expansion and open outlets in China, starting with two stores in fashion and financial hub, Shanghai.
With a population of 24 million and rapidly adopting western culture and fashion, it has made it a prime target location for ambitious global expansion for many companies.
Groupé GM at MRH Sparotica Groupé, Stanley Chou, commented: "We are honored to launch Ben Sherman in both Sogo and Hopson locations."

"These distinct retail destinations are prime for Ben Sherman, with an influential core of loyal millennial consumers.

“Sogo is amongst the Top 5 department stores in Mainland China and our ability to open our first store here speaks volumes about the brand's history and credibility in the global market."

One of the new stores will be opening on Sogo, China’s equivalent to London’s Oxford Street, which boasts the most powerful fashion real estate in Asia.