The British public has been given the opportunity to decide on the nation’s most iconic shopping items as Barclaycard launches its new interactive platform.
Known as the Great British Shopping Showdown, customers will be able to choose items in a series of “Tinder-style” battles. The idea is to reveal Britain’s ultimate shopping list from products such as garden gnomes vs wellington boots, fish and chips vs pork pies and many more.
Available from today until 4th July on www.shoppingshowdown.co.uk customers can track updates on the leader board to see if their favourites made the list.
The showdown is part of the 50th anniversary marketing campaign and a TV advert was launched at the end of May of help publicity for the campaign.
Chief marketing officer for Barclaycard, Katherine Whitton, said: “No one does shopping like the Brits, and to celebrate 50 years of supporting this national pastime we’ve created something truly innovative and different that invites the nation to lead the debate and define what makes British shopping so special. It’ll be a fascinating contest and we look forward to seeing what the Great British public decides the ultimate British shopping list is. We’d encourage everyone to get involved and have their say.”
