B&M has said that it has made a strong start to its new financial year, with UK like-for-like sales growth of 3.9%.  This is down to a record Easter trading period.

In its first quarter, ending June 29th, group revenue climbed by 21.% to £967.7 million as UK revenue rose by 13.8% to £738.9 million.

It’s Heron Foods convenience chain also performed well, posting an 8.1% increase in sales to £93.1 million.

Simon Arora, B&M chief executive, said: “B&M had its third consecutive record Easter trading period with sales of seasonal products and homewares performing particularly well and Heron Foods has traded solidly too. The transitional changes to the product offers in Jawoll and Babou are now taking shape, as we apply the B&M model to those businesses. We look forward to the remainder of the year with confidence.”