Australian sportswear name teams up with Debenhams for UK expansion

Antipodean activewear brand Lorna Jane has set its sights on UK expansion through a partnership with department store Debenhams.

The 26-year-old brand already has one bricks-and-mortar store in London’s Covent Garden but has decided to concentrate on using concessions to expand its reach in Debenhams’ Birmingham, Sheffield, Manchester, Glasgow, Liverpool One and London’s Oxford St flagships.

Founder Lorna Jane Clarkson commented: “As our UK expansion continues, we are very excited to bring Lorna Jane to Debenhams. The regional flagships are great environments for customers to discover the Lorna Jane brand and learn more about our Active Living Philosophy.

“I love designing activewear that women can wear anywhere.”