Aurum are changing their name to Watches of Switzerland

Aurum Holdings, the company behind Watches of Switzerland, Mappin & Webb, Goldsmiths, Watch Hut and Watch Lab, has appointed Dennis Millard as its new chairman.

The company has also confirmed that it will be changing its name to Watches of Switzerland.

Brian Duffy, Aurum chief executive, said: “I am delighted that Dennis has agreed to join our board as non-executive chairman. Dennis’ extensive experience in working with public and private companies during his career will be invaluable as we continue to grow this business. I am also pleased to be changing our company name to Watches of Switzerland Group. Our new name will be a testament to the core strength of our business.”