Asos has revealed that a new gender-fluid brand will launch on the site in October.
The range has been designed for generation z customers. ‘Collusion’ is being designed by six unnamed young people, who have spent the past year working together with Asos to create the range.
Asos said that they will announce the lineup in the near future, saying that the creators are students, stylists, activists, image-makers, authors and Youtubers, all selected because of their online presence.
