Etailer ASOS are the first retailer in the UK who has signed up to LinkedIn’s Bring In Your Parents date.
The annual event which will take place on the 4th November, sees employees bring their parents to work with them so they can see what they do and see their workplace.

The day came about four years ago as research showed that one in three parents didn’t know what their kids did for a living.

Holly Middlemiss, ASOS talent and engagement partner, commented: “Bring In Your Parents is a great initiative for us here.

“Being an online-only global company, we have such a huge variation of different roles across our business and often create new positions which didn’t exist a few years ago to cater to the quickly evolving industry.

“When chatting to our ASOSers about family they often say ‘my parents or loved ones have no idea what I do’, so Bring In Your Parents is a great opportunity to show the most important people in our lives what we do every day.”

Darain Faraz from LinkedIn, said: “By helping people to re-engage with the world of work we can not only say ‘thank you’ to our parents for supporting us in our careers, but we can also help to inspire people to look again at career opportunities and to share their skills and experience more widely.”