ASOS have been investing in their online platform to give its customers the best possible experience, and analysts at Jefferies thinks this is a key to the company’s competitive advantage.
“In a world of rising consumer expectations, we view ASOS’ functionality rich digital platform as a long-term winning model,” the analysts said.
“One needs to be truly convinced boohoo can support its growth. We expect to see little operational leverage as the group invests behind proposition and service,” the analysts said.
