ASICS have announced the opening of a new flagship store in London, including all of its brands including ASICS, ASICS Tiger, Onitsuka Tiger and Haglöfs under one roof for the first time, the brand has made a multi-million Euro investment in the 840-square metre space.  The move comes as the company sets out to expand its presence in major cities such as Tokyo, Berlin and New York, with chief executive of ASICS EMEA, Alistair Cameron, saying “Our world is changing rapidly and our business is growing alongside this to become a leader in creating valued consumer connections. This store represents a statement that we are one brand that can deliver products for an active lifestyle and through our digital communities, apps and consumer interaction we will also inspire people to move, and enjoy the physical and mental benefits of exercise.”