Asda has started a discounting scheme across a range of its vegetables for the lead-up to Christmas.
Starting yesterday, the retailer will slash the prices of its popular vegetables by up to 57%, charging just 20p for 360g of broccoli, 500g of sprouts and parsnips and 1kg of carrots.
The supermarket said customers would collectively save around £2.2 million on vegetables commonly purchased around the festive season.
Asda chief merchandising officer Andrew Moore said: “There’s been lots of talk about food inflation this year but Asda customers can be confident that their festive feast will deliver on value as well as taste this Christmas.
“This is a major price investment into our best ever 2016 Christmas range. It also shows how seriously we take our commitment to bringing market-leading, quality food at famously low prices to our customers.”
Lately, Asda has spent £22.5 million on improving the quality of its own-label products amid reports of falling sales in recent quarterly updates.
