Arket has opened the doors to its first store in the West Midlands. The store is located in the Bullring centre in Birmingham.
As well as clothing and accessories, the 13,000 square foot unit also features a Nordic inspired café.
The opening is a step towards H&M’s plans to expand Arket throughout the UK and mainland Europe.
Iain Mitchell, commercial director at Hammerson, which operates the Bullring, said: “It is a significant achievement for Bullring, as well as Birmingham, that Arket selected the centre for continued expansion across the UK,”
“Arket is a fantastic flagship addition to our leading aspirational fashion line-up. I am confident the unique offer will be extremely popular with our shoppers.”