Arket has opened its first store in the West Midland after opening in Birmingham’s Bullring.

The 13,000 square feet unit is located on the Bullring’s upper level and will stock the latest collections for menswear, womenswear and children’s wear as well as home.

The opening comes as HUGO opened their first store outside of London at the Bullring.

Iain Mitchell, commercial director at Bullring operator Hammerson, said: “It is a significant achievement for Bullring, as well as Birmingham, that Arket selected the centre for continued expansion across the UK. With the recent addition of HUGO and NYX and Morphe coming soon, Arket is a fantastic flagship addition to our leading aspirational fashion line-up. I am confident the unique offer will be extremely popular with our shoppers.”