Argos have announced that they will become the first UK retailer to launch AR technology (augmented reality) enabled LEGO models through an app.
Launching with Apple's iOS, the new feature will give customers the chance to view full scale, animated 3D versions of some of the retailer’s best-selling LEGO products.
Argos are aiming to have up to 100 LEGO top toys available to view in augmented reality by the end of July.
Nichola Cox, retail ecommerce manager from the LEGO Group, said: "We are incredibly excited to have partnered with Sainsbury’s Group to deliver this innovative, exciting, fun and immersing solution for Argos’s shoppers. Our augmented reality execution not only embraces Argos’s digital vision but helps inspire and develop the LEGO builders of tomorrow making it a formidable collaboration.”
Mat Grabham, digital product manager at Argos, said: “Argos has always looked at new ways to innovate and improve how our customers shop with us. As more and more of our customers – particularly busy parents – are shopping on-the-go using our mobile app and embracing advances in technology, using AR to showcase our products is a natural evolution.”
