Argos have launched a brand new augmented reality feature in their iOS app which enable's customers to view an animated version of a variety of TV models in their own homes using their smartphone.
Sainsbury’s have also commented and said the new functionality could revolutionise the way large TVs are purchased by giving customers the opportunity to see what the products will look like in-situ.
Matt Grabham, digital product manager at Argos, said: “As a digitally led retailer, it’s our goal to give customers the best possible shopping experience, whether in-store or online. We are really excited to launch this new version of the app, which will completely change how our customers buy TVs.
“Giant TVs are becoming increasingly popular with customers looking to create the perfect cinematic experience at home for high profile events like the World Cup."
