Apricot is going to be opening its first US store in March.
Its first US store will be in Boston, Massachusetts, and will be in a 4,000 square foot unit within Natick Mall, which is the largest shopping centre in Boston.
Apricot currently only has 14 standalone stores in the UK and more than 800 concessions globally.
Philip Chamio, the owner and chief executive of Apricot, said, “Our product has been well received so far in North America giving us the confidence to go for a standalone USA store,”
“The Natick Mall is comparable in location to our successful UK stores and we are optimistic the store will perform well.”
