Electrical retailer Apple boss Angela Ahrendts has said that she would like to recreate the window shopping experience within the Apple store.
Speaking at a New York event, Ms Ahrendts announced the “Avenue” idea which will display its products more like a shop window on a street in a small town instead of them just hanging up. She is also trying to get kids more interested in visiting an Apple store instead of just shopping online.
A report earlier in the year said that the Apple boss’s goal was to bring the online experience to the stores where customers can order a product online in the store, then set it up themselves at home.
