Endless has beaten Sports Direct owner Mike Ashley to the takeover of specialist golf retailer American Golf.

The deal will see the firm saving around 900 jobs.

Endless’ also rescued Jones Bootmaker from the same situation last year.  Jones was then sold to pavers less than a year later.

According to reports, 112 of American Golfs 132 store will continue to trade.

“American Golf holds a unique position as the UK’s golf market leader and has been providing specialist expertise to its loyal customer base for over 45 years,” Endless partner Tom Jack said.

“We believe this is a business with fantastic potential and we’re delighted to be able to protect the employment of over 900 employees as a result of this acquisition.”

When the retailer initially announced it was to enter administration, Mike Ashley is said to have registered interest.