A recent study has named Amazon as the UK’s most reputable retailer.
The Reputation Institute’s 2018 UK Retail RepTrak research has based its study on 5,175 individual ratings from the general public.
They found that Amazon’s reputation has improved significantly since last year with a 8.3% increase.
Stephen Hahn-Griffiths, chief reputation officer at Reputation Institute, said: “Amazon’s combination of selection, value, personalisation, and no hassle customer service is a winning formula. Amazon has a loyal following with more than 100 million Amazon Prime subscribers ‘Prime Day’ sales have become a major retail event.
“Despite their position of strength, Amazon is faced with reputation risk based on the proposed “Amazon tax” and growing criticism of working conditions in their vast distribution centres.”
The top ten companies in the study were:
| 1 | Amazon |
| 2 | Boots |
| 3 | John Lewis |
| 4 | Co-op |
| 5 | IKEA |
| 6 | Debenhams |
| 7 | Sotheby's |
| 8 | Waitrose |
| 9 | Tiffany & Co |
| 10 | eBay |
Hahn-Griffiths added: “While more than 2,000 stores have closed or are at risk of closure so far in 2018, the report shows the rapid change in the retail sector creates opportunities for companies who get the balance of high quality products/services and responsible business right.”
