Amazon has launched a restaurant delivery service covering parts of London, putting it into direct competition with JustEat, Hungry House, Deliveroo and UberEats.
Amazon said that its new “Amazon Restaurants” service would be available to Prime subscribers in a selection of postcodes in the capital, with free delivery for orders of £15 and over.
Michelin star Indian restaurant Benares, as well as Mayfair Pizza Co., The Duck Truck, and Hummus Bros are joining 148 restaurants already signed up to the service.
"London offers some of the best cuisine from around the world, so we’re delighted that Amazon Prime customers can now enjoy food from their favourite restaurants via Amazon’s ultra-fast Prime Now service," said Al Wilkinson, UK head of Amazon Restaurants at Amazon.
"Based on our own research into what is important to consumers in food delivery, our team have hand-picked a selection of the best quality local restaurants in London. We’re excited to be helping many of these small businesses start offering home delivery for the very first time."