Budget supermarket brand Aldi has announced the launch of its first fashion line, offering the same low prices as its grocery products.
The range, which includes womenswear and menswear features leggings from £3.99, jeans at £7.99 and faux fur gilets at £14.99.
According to the Mirror, the products are roughly 60% cheaper than high street rivals such as Next and H&M.
Aldi’s managing director for corporate buying Tony Baines said: “Shoppers are looking to update their wardrobes at this time of the year and we’ve tapped in to the latest high-street trends to offer our customers a great value range that doesn’t compromise on style.”