It has been announced that supermarket giant Tesco has signed a deal with St Peter’s Brewery to supply the UK’s first alcohol-free craft beer which will be available in March 2017.
Tesco world beer buyer, David Tavernor, said: "We are proud to be able to offer more choice on low and no alcohol products across all categories from mid-March 2017.
“We will have a larger range than at any time in our history and we are expecting to set the gold standard on low and no alcohol drinks within grocery."
Chief executive of St Peter’s Brewery, Steve Magnall, commented: "The response to Without has been excellent and it is fantastic that Tesco has not only recognised its quality, but that it has also seen the importance of this growing sector. It's certainly an exciting time for us and the category as a whole."
