Acuitis are looking to expand in the near future by opening 40 stores across the UK.

The company are now working with the retail design agency Blackdog on strategy and communications as the brand is rolled out across the country over the next two years.

Anna Thomas, retail operations director at Acuitis, said: "We want Acuitis to become a real challenger in the opticians and hearing market within the next two years, and Blackdog’s expertise is helping us to understand the gaps in the sector, educating and increasing the awareness of hearing health and amplifying our points of difference to make us relevant to a wider customer base in the UK."