The American fashion brand is set to continue with its expansion into the Middle East with a new store opening in the Red Sea Mall in Jeddah. The opening comes as part of a franchise agreement between Majid Al Futtaim Fashion and Abercrombie & Fitch, with the store to offer the brand’s Autumn/Winter collection for men, women and children. Speaking on the announcement, chief executive of Abercrombie & Fitch, Fran Horowitz said, “We are looking forward to bringing our unique Abercrombie & Fitch store-based brand experience to our customers in Saudi Arabia, and complementing our existing omnichannel capabilities, supporting our goal of providing our customers with the ability to engage with our brands, whenever, wherever and however they choose to do so.”