Mens’ formalwear company A Suit That Fits has announced that it is to undergo a rebranding after a decade in business, including a new design direction, a change of name to ASTF and a new, revamped website.
The company launched a crowdfunding campaign last August in order to expand its operations including bringing on 19 Fit Experts.

CEO David Hathiramani said that the rebrand will mark a “new stage” in the company’s journey.
“The new branding and website reflect our commitment to ensuring we remain focused on being the best for our customers and bring bespoke to all. The creative direction is fashionable yet accessible as we continue to be a disruptive force in the tailoring market”.

De Salvia added: “The ASTF brand image is beautiful, modern and unpretentious. It reflects the nature of the offering; bespoke, handmade clothes at affordable prices. I want ASTF to own proudly the sector of its market, rather than imitating a traditional Savile Row tailor.”