According to figures from a recent consumer research survey, almost 40% of consumers do not wait more than ten seconds for a site to load before navigating away, with 11% not even waiting five seconds. This data shows an increase in the demand for quality shopping experience online as technological advances continue to make shopping quicker and more accessible to consumers. The survey found that poor site or app performance affects brand loyalty, with 60% of respondents noting that they would be likely to be less loyal towards a brand should they have a low quality online experience.