About The North Face
The North Face designs and delivers an extensive line of high performance outdoor apparel, equipment and footwear. It pushes the boundaries of innovation with its technically advanced products so that its consumers and athletes can push the boundaries of exploration. Named for the coldest, most unforgiving side of northern hemisphere mountains, its vision is to enable exploration. They partner with world-class athletes and organizations to inspire, motivate, and facilitate outdoor recreation.
Number of stores:
The north face of a mountain in the northern hemisphere is generally the coldest, iciest and most formidable route to climb.
For a time the store offered only highly selected merchandize targeted to climbers and backpackers.
The North Face maintains strong links with the outdoor community through sponsoring athletes, including Lizzy Hawker, winner of the Ultra Trail Tour du Mont Blanc in 2005, 2008 and 2010.