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Sweaty Betty

Sweaty Betty


Sweaty Betty is a British retailer specialising in activewear for women. The brand was founded in 1998 by Tamara and Simon Hill-Norton, with the aim to "inspire women to find empowerment through fitness". As well as Sweaty Betty's own brand of clothing, Sweaty Betty features sportswear from ASICS, Nike, Fitflop and Shock Absorber. The product range in the boutiques and online includes clothing and specialised equipment for yoga, running, dance, pilates, skiing, swimming and workout.

Number of stores:

32 Sweaty Betty boutiques around the UK


1998 in by Tamara and Simon Hill-Norton

Parent Company:

Sweaty betty holdings limited

Fun Facts:

  • By 2003 the company had expanded to five boutiques.
  • In 2006 Sweaty Betty opened their first concession in Selfridges – this was later followed by one in Harrods.