Signet Jewellers is the largest specialty jewellery retailer in the US and UK.
Expressing romance and appreciation through bridal jewellery and gift giving is very important to its customers, as is self-reward. Signet believes customers associate the brands with high quality jewellery and an outstanding customer experience. Signet increases the attraction of Signet’s store brands to customers through the use of branded differentiated and exclusive merchandise, while offering a compelling value proposition in more basic ranges. In all aspects of the business, Signet follows the operating principles of excellence in execution, testing before investing, continuous improvement, and disciplined investment.
Signet is committed to delivering increasing value to our stakeholders while seeking to uphold our social, ethical and environmental principles, defined by the brand attributes of global leadership, innovation and sustainability.
Number of stores
US division operates over 1,400 stores in all 50 states
Signet’s UK division operates approximately 500 stores