020 7432 8855 (advertisers only)


Find out more about Pandora


PANDORA designs, manufactures and markets hand-finished and modern jewelry made from genuine metals at affordable prices. PANDORA jewelry is sold in more than 90 countries on six continents through approximately 9,600 points of sale, including more than 1,400 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 12,400 people worldwide of whom approximately 8,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2014, PANDORA’s total revenue was DKK 11,9 billion (approximately EUR 1,6 billion).

Number of stores:

352 Stores


1982 by Per Enevoldsen

Parent Company:

Pandora Group

Fun Facts:

  • Pandora was founded in 1982 by Danish gold smith Per Enevoldsen and his wife Winnie Enevoldsen.
  • The company started as a family-run jewelry shop in Copenhagen before transforming to an international brand.