Miss Selfridge is a nationwide UK high street store which began as the young fashion section of Selfridges department store in London. Miss Selfridge got its name when Charles Clore, the owner of Selfridges at the time, saw a window display in the Bonwit Teller store in New York which showed "Miss Bonwit" dresses aimed specifically at teenagers. He later launched it throughout his Lewis’s & Selfridges stores throughout the UK.
The first of Miss Selfridge's mannequins were based on sixties icon and model Twiggy, and the first dresses were paper dresses designed to be worn once and then thrown away.
In 2006, to celebrate its 40th year of business, Miss Selfridge relaunched limited edition make up palettes containing some of the most successful products from the "Kiss and Make Up" make up range, which is now discontinued.