ANNOUNCEMENT : This company is now wholly owned by its employees. Further details here...

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Liz Earle

Liz Earle


Liz Earle and Kim Buckland extended their long friendship into a business partnership. Liz and Kim met at the start of their careers when they both worked together before embarking on different paths within the beauty industry.
Liz, through her in-depth research, became a specialist in botanical ingredients, natural health and well being. As a beauty editor, author of over 30 books and TV presenter, she became a well-known and respected authority in these areas. Meanwhile, Kim gained an in-depth understanding of the beauty industry and developed expertise in the formulation, packaging, retail and marketing of cosmetics.

Kim and Liz decided to develop a product range that really worked, was pampering yet affordable, simple to use and for everyone - no matter what their age or skin type. They were determined to use the best possible naturally active ingredients, which inspired the name Naturally Active Skincare. They also set down clear principles from the outset that included a genuine commitment to quality and service for our customers. From the integrity of the ingredients and the friendly voice on the phone, to the way each individual product is beautifully hand tissue-wrapped and the in-depth advice our customer care team provide. We are all passionate about adhering to these principles.

Parent Company:

Walgreens Boots Alliance

Number of stores:



1995 by Liz Earle and Kim Buckland

Fun Facts:

  • The company’s home is on the Isle of Wight
  • They are in partnership with Ventnor Botanic Garden