Khaadi offers customers kurtas and loose fabric made from hand-woven fabric. Khaadi, which means “hand-woven”, has stayed true to its name and continues to produce a fusion of styles to complement both the east and west, while still using hand-woven fabrics on select products.
Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewelry, stoles and handbags) and Home (featuring furniture, bedding and bath items).
In 2010, Khaadi expanded internationally by opening its doors in the United Arab Emirates, first in Dubai and later in Abu Dhabi. In 2013, stores opened in Kuala Lumpur, Malaysia and London, England. The company continues on its aggressive expansion strategy by opening several retail stores in smaller cities of Pakistan. The online store was launched in Pakistan in 2014 and Khaadi will look to open its digital doors to various countries throughout the year.
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1998 by Shamoon Sultan