Ernest Jones

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About Ernest Jones

Ernest Jones is a British jeweller and watchmaker specialising in upmarket diamonds , such as The Leo Diamond, and watches, stocking brands such as Gucci and Emporio Armani. From modest beginnings in 1949, Ernest Jones has grown from a single store in London's Oxford Street to the a highly reputable national chain of jewellery stores - bringing to suburban and provincial locations the quality, range, presentation and high standard of customer service once only available in London's West End. Ernest Jones stocks some of the world's most prestigious watch brands, such as TAG Heuer, Gucci, Emporio Armani, Rado, Omega, Dreyfuss & Co and Longines.

Number of stores

Over 200



Parent Company

Signet Jewelers Limited

Fun Facts

  • Ernest Jones supports CLIC Sargent, the UK’s leading charity for children and young people with cancer, and their families. CLIC Sargent provides clinical, practical, financial and emotional support to help them cope with cancer and get the most out of life.
  • Ernest Jones is a founding member of The Responsible Jewellery Council (RJC) which is the largest international not for profit organisation working to reinforce confidence in the jewellery supply chain. .
  • Ernest Jones supports the international programme to ensure the diamonds they sell are conflict free.
  • Ernest Jones retains operational headquarters in the Jewellery Quarter, Birmingham. The Jewellery Quarter is Europe's largest concentration of businesses involved in the jewellery trade, which produces 40% of all the jewellery made in the UK.