What can you do for us that someone else can't?
The first trick to this question is to not down play other managers and to make sure you focus on your key selling points. Use examples from your experiences such as any strong key performance indicators like achieving 100% on a mystery shop by training and developing your staff on customer service. If you have any unique experiences such as working in flagship environments or store visits from directors. You need to think about what the company are looking for if they are opening new stores any experience of opening new sites will be relevant. It is key to show that you will dedicate yourself to the role and that you can deal with and resolve difficult situations in store drawing upon examples again. It is important to use examples throughout this question as this will show how you have unique experiences and situations that you have dealt with.