"Visual merchandising is normally based on somebody’s creative ability, so how can we judge who is good and who is great? I believe the distinction lies with your commercial capabilities. If you can combine your creative ability with your commercial expertise then you are set for greatness! It is important that you can use any commercial reports or forecasts and translate them into your visual merchandising. You need to be able to translate the facts and figures into your visual decisions. Your role is not about making everything look good, but making everything sell."