Tip of the week

How do I become a Social Media Marketing Assistant?

Social Media has become a staple for businesses to market their brands. With the growth of digital and online marketing within fashion retail, there are now various roles that focus purely on this.

If you are looking to get into a position like this, you will need to be passionate about the fashion industry and be able to build relationships at various levels. It is extremely beneficial to have your own online presence such as Facebook, Twitter, Instagram and Pinterest to name a few and a good understanding of the sector you wish to work in. Having your own blog also gives you invaluable exposure. It’s an opportunity to share your views and interests whilst networking with other bloggers and building your presence within the social media realm.

Internships within fashion houses, although usually unpaid, will give you a fantastic insight into the day to day responsibilities of a social media marketing assistant and where the position sits within the marketing team. Companies tend to seek candidates with a degree that entails creative writing i.e. Advertising, Marketing, Media, Journalism or English.

To succeed, you will need to be commercial, dynamic and confident, constantly seeking inspiration for new ideas and keeping up to date with the latest developments.

Rebecca Chiswell

Friday, 1 August 2014 at 11:04am

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