Head of Marketing

Here at Peacocks we have a fantastic opportunity for a Head of Marketing to join our team based in our Cardiff Head Office.

We love our customers and we love local shopping!
Whether she’s a busy Mum looking for budget friendly fashion, a guy looking for the ultimate BBQ shirt or a fashion lover looking for the latest trends, we aim to offer our customer wearable style for all the family on their local High Street.
If you are passionate about the brand looking for a new challenge then Peacocks is the place for you!
You will be based at our modern purpose built Head Office in the vibrant city centre of Cardiff. Cardiff is an accessible city with strong transport links, and London is only 2 hours away by train.

What’s in Cardiff?
• If you are considering relocation, Cardiff should top your list! A vibrant city and the hub of South Wales, Cardiff has it all – from arts and culture, sports, shopping and the great outdoors.
• Cardiff is blessed with an abundance of green spaces and we have sandy beaches and breath taking National Parks on our doorstep. Just 30 miles from Cardiff is Bannau Brycheiniog Nation Park offering spectacular scenery. We also have the sandy beaches of Barry Island, Ogmore-by-Sea and Trecco Bay – perfect for a summers day!
• Cardiff offers and exciting social scene, with numerous choices of places to eat from bistros, to award winning restaurants, and pubs and clubs where you can enjoy your style of music, whatever your taste.
• There’s Arts, Music and Drama venues staging famous plays, ballets and Operas – as well as iconic sporting venues regularly hosting high profile sporting events.
Whatever you are looking for, you will find it here in South Wales!

The role
We are looking for an ambitious, driven and highly motivated Head of Marketing to join our team. The main purpose of the role is to lead the marketing and visual merchandising team across Peacocks to drive sales and profit growth.
• Manage the marketing and visual merchandising team.
• Work closely with buying teams to ensure a full understanding of the ranges/looks for each season.
• To be the custodian of the brand, working with the creative agency to evolve the brand guidelines to create distinct brand handwriting across all internal and external communication channels and touch points.
• Brief the creative agency on seasonal multi-channel campaigns sign off with senior management team.
• Work with the creative agency from concept to implementation of the company’s creative requirements.
• Brief creative agency on the development of window displays and in store promotional campaigns.
• Work with VM Manager to ensure that window displays and seasonal in-store campaigns are set up in the mock shop for viewing and sign off from senior management.
• Liaise with buying and merchandising departments to obtain relevant information for all window and in-store POS in order to brief creative agency
• Log all marketing expenditure and maintain up to date records of money spent against marketing budgets. Make suggestions to reduce costs.
• Be the company local marketing leader and ensure we deliver events and monitor results accurately.
• Any had hoc duties as required.

Requirements:
• Degree or relevant qualification in Marketing.
• Excellent written and communication skills.
• Excellent attention to detail and rigour in producing work to tight deadlines
• Efficient and organised with good time management.
• Able to work under pressure in a deadline driven environment.
• A creative flair linked with a clear commercial focus.
• Self-motivated with the ability to work on own initiative and manage multiple tasks effectively.
• A proven track record in delivering marketing campaigns.