Digital Marketing Manager

Overall Purpose of the job

Please note- this job will be a 4/1 split for working from home. With 4 days in the business and 1 day at home.

Digital Marketing Manager will support the Head of Marketing and Ecommerce on the delivery of the key online initiatives, contributing to the overall success of the company.

Strategic approach to online sales and driving online customer into our stores. Constantly review competition and analyse sales reports to understand opportunity, make suggestions for website improvements and project manage proposed changes with third parties. To upload, publish and update online content of Paul UK Website and other websites platform used to drive online turnover. To maintain the continuity of the design layout, to streamline navigation and increase online presence to potential customers. To own and implement online content calendar and engage with our social media community driving engagement levels and traffic to website and stores with new creative photos, videos and engaging copy. Work with the marketing team to manage and execute the content calendar for the website and social media - in alignment with overall digital and brand strategy. Use own knowledge of search engine analytics and best practice to maximize traffic to the Paul UK website and grow our following on social channels.

Key Objectives

Work closely with the marketing team to deliver the digital content calendar for the website, email campaigns and social media channels
Ensure the Paul UK Website is up to date with the latest brand campaigns, operational requirements, and in line with the best practices on customer user journey, product management, and content updates
Coordinate all the website issues, enquiries and tasks between Paul UK teams and third parties and project managed urgent fixes and planned improvements

Key Responsibilities and Activities

Daily management of PAUL E-commerce website to drive online and offline sales
Manage regular contact with third parties to manage log of bug resolution including auditing, prioritising and testing fixes
Accountable for all merchandising on the website to drive Customer Experience and online sales. Activities include uploading new products including photos, description, nutritional and allergen information. Merchandising top sellers and complementary products, seasonal items and offers
Responsible for regular digital reports including tracking, measurement, analysis, summary and recommendations across all digital channels.
End-to-end online content management including launch and execution for onboarding and best in class performance. Marketing strategy and execution.
Key point of contact working with customer services team to drive online sales, effective customer service, resolution of system issues and development and implementation of best practice approach
CRM engagement through Email marketing content development, upload and reporting for new and emerging databases
Researching and investigation of new digital opportunities to develop knowledge and drive greater effectiveness to achieve sustainable results
Work with the marketing team to develop and run digital marketing campaigns across all online/digital channels in line with the marketing calendar
Analysis and reporting of Sales & Marketing campaigns
Accountable for Online competitor analysis across all channel

Skill and Technical Requirements

A degree level qualification within either marketing and advertising, graphic design, communication or equivalent
Previous experience within a digital marketing agency or in-house digital marketing team
Experience in managing an E-commerce store; Magento would be a plus
Experience working with social media, website content marketing and website development agencies
Proven digital project or campaign leadership
Experience working in a fast-paced team
Good knowledge of search engine analytics to maximize traffic to websites
Competent in publishing and creative design software
Strong computer skills and knowledge of HTML and content management system such as WordPress is also a definite bonus
Good knowledge of MS Word, Excel, Outlook, PowerPoint and Photoshop
Strong knowledge of social media trends and creative tools
Great copywriting and communication skills
Customer service skills gained in an online or internet trading would be an advantage
Proven Track record in making social channels a success, digital media, website management, user journey and Google analytics

Personal Attributes

High attention to detail
Passion for digital marketing and understanding the importance of omnichannel strategies
Analytical
Driven by opportunity to improve customer journey online
Be aware of current online/e-commerce industry trends and competition
Keep up to date on recent trends and technologies
Excellent communication skills - with inter and intra company stakeholders
Commercially minded with the ability to produce reports, deliver KPIs and ROI
Self-Confident, Creative, can Self-motivate and manage own time
Excellent organisational & accuracy skills with the ability to prioritise own workload and maintain focus at a detailed level
Work confidently with enthusiasm and energy with a 'can do' attitude
Can perform effectively to tight deadlines, work well both independently and as part of a team
Commercial drive and commitment
Flex and adapt to change in a fast-paced environment
Comfortable with 'problem solving' and proactive approach
Loves Cake, Patisserie & French Food

May require evening and weekend work based on demand of business.