Strategy & Optimisation Manager

About the role

You’ll play a leading role in shaping our UK Marketing social strategy, creating bold, effective and innovative social media plans that connect with customers and drive real impact.

Working with a wide range of internal teams, agency partners and platform specialists, you’ll bring ideas to life across key channels including Meta, YouTube and TikTok. You’ll be part of a collaborative social team, ensuring campaigns are delivered seamlessly and continuously optimised to deliver the best results.

You’ll also champion content innovation, building strong partnerships with platforms and agencies, and leading our approach to influencer marketing to keep Tesco relevant, distinctive and at the heart of culture.

What is in it for you We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• Private medical insurance.
• 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave.
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.
• This information is a shortened summary, refer to our policies for full details.

You will be responsible for

Strategy & Leadership

• Lead the development of our UK social media strategy across content and paid, working closely with Media, Campaign, Group Communications, and Brand teams across Food, Home and Clothing.
• Shape and deliver platform-led content innovation plans, building strategic partnerships with Meta, TikTok and YouTube.
• Represent Social within integrated marketing planning, ensuring social is embedded at the heart of campaigns.
• Lead our social listening capability and reporting, partnering with Group Communications and Press to turn insight into action.
• Support and develop the Social & Content team, building capability to deliver best-in-class, customer-first content.

Planning, Optimisation & Measurement

• Create, manage and continuously optimise the annual social media plan to deliver against business and marketing objectives.
• Establish clear planning frameworks, including weekly, periodic and annual reviews to drive performance and efficiency.
• Collaborate with Media and Campaign teams to deliver integrated plans, ensuring clear briefs, appropriate budgets and resources are in place.
• Set, track and report on social and content KPIs, using data and insight to continuously improve performance.
• Manage the social and content budget, ensuring effective and efficient investment.
• Lead and develop a small team, supporting their growth and delivery.

Influencer

• Lead our influencer strategy in partnership with the Media team, managing our agency partner to deliver impactful campaigns.
• Plan and optimise our influencer activity to support growth and maximise value.
• Drive innovation in influencer marketing, keeping Tesco relevant, distinctive and connected to culture.

You will need

• Experience delivering social media and/or TTL (through-the-line) communication campaigns, with a strong understanding of how to make insight-led decisions.
• Knowledge of media and communication planning, with the ability to support the development of clear and differentiated brand positioning.
• Experience planning and managing complex, long-term projects, with strong organisational skills.
• Confidence working with and managing agency partners to deliver high-quality outcomes.
• A track record of working cross-functionally to build integrated plans across multiple teams.
• Ability to use data and insight to make recommendations and continuously improve performance.
• Strong capability in developing engaging, customer-first concepts and content.
• Experience contributing to consistent and cohesive brand expression across channels.
• Ability to deliver clear, inspiring briefs and actionable feedback.
• Understanding of how to build customer loyalty through effective communication.
• Experience supporting the delivery of impactful omni-channel campaigns.

About us You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.