Head of Performance Marketing - F&F Online (12 month FTC)
We’re delighted to share a pivotal 12-month fixed-term opportunity to join F&F as Head of Online & Performance Marketing. This is a strategically significant leadership role at the centre of our digital growth ambition, offering the opportunity to define and deliver a best-in-class online strategy that drives sustained commercial performance across sales, customer acquisition, and engagement.
This role leads Online and Performance Marketing for F&F, setting and delivering a digital channel strategy aligned to ambitious commercial and customer outcomes. Reporting to the Online Director, the role operates in close partnership with the Head of Brand & Marketing to ensure F&F’s brand priorities are translated into compelling, high-performing online execution.
You will own the end-to-end digital marketing agenda—spanning campaign strategy, e-commerce production, paid media, and marketing effectiveness—ensuring a best-in-class, performance-led online customer experience. As the function continues to evolve, you will also take strategic accountability for building and maturing the team’s SEO and CRM capabilities.
What is in it for you We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!- Annual bonus scheme of up to 45% of base salary.
- Car Cash Allowance.
- Holiday starting at 25 days plus a personal day (plus Bank holidays).
- Private medical insurance.
- Retirement savings plan - save between 6% - 10% and Tesco will contribute 1.5 times this amount.
- 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave.
- This information is a shortened summary, refer to our policies for full details.
- Own and evolve the digital and online channel strategy for F&F, ensuring alignment with brand priorities and delivering measurable commercial results
- Lead e-commerce production, ensuring the online customer journey is executed to a high standard, on time, and in line with trading and seasonal priorities
- Drive performance and optimisation across key channels, including paid social, paid search, affiliates, and broader performance marketing
- Translate brand and trading priorities into effective, insight-led online campaigns in close collaboration with the Head of Brand & Marketing
- Manage the Online & Performance Marketing budget, optimising channel investment to maximise return and improve efficiency
- Develop and strengthen CRM and SEO capabilities within the team as part of the function’s ongoing growth
- Build strong, collaborative relationships with key stakeholders across F&F and Tesco, including Brand & Marketing, Trading, Technology, and the wider H&C Online team, to ensure aligned delivery and shared accountability
- Significant experience in digital and performance marketing within fashion or lifestyle brands
- Proven track record of delivering sales, acquisition, and engagement through digital channels
- Experience managing substantial budgets and delivering multi-channel campaigns
- Strong expertise in e-commerce, analytics, and marketing effectiveness
- Demonstrated success in building and leading high-performing teams
- Ability to connect marketing activity to broader business performance within matrix organisations
- Strong commercial acumen and confidence using digital tools and data to drive decisions