The e-commerce division of a retailer oversees a retail company's online sales and presence. They are responsible for conveying a brand image that attracts customers by encouraging sales on the company's website.
The Head of E-commerce is responsible for developing the strategy for acquiring and retaining valuable customers in order to grow the on line business globally as well as for the core marketing channels including search, affiliate, email and social, managing channel performance to agreed targets and maintaining global analytics, KPIs and reporting. The company's website performance is under their responsibility and often the Head of E-commerce has skills within trading, marketing and e-commerce.
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